OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink’s slogan was “Things are going to be OK.”
Walter van Beirendonck autumn / winter 2000-01
This Winter Collection 2000-2001 is based on one main concept: each garment can be dissected and rethought in various layers and functionality. Layering drastically changes the function of the garment and the shape of the body: a shirt becomes more than just a shirt, a jacket becomes a royal coat. Cutting through the different layers is used to achieve an optimal effect. This collection wants to bring back a feeling of pride and dressing up into fashion: one wears a striking, almost majestic garment. Dressing up is revalue as a performing ritual, including the assistance of a dresser. The face frames crowning the models have been realised by Stephen Jones, and merely accentuate the beauty of the wearers. The shape of the shoes follows the anatomy of the feet, focusing on the toes, which are pressed into the natural coloured leather. 184 different fabrics were used in the making of this collection.
Frederic Leighton, A Girl (detail)
New Zebra Kid at Call the Office
June 27 2014
Big huge thanks to the lighting courtesy of Rich Aucoin.
Please don’t feed the ego,
drawing by Daniel Johnston.